Tahapan Proses Marketing

Tahapan Proses Marketing

a. Analisa Kesempatan Pasar
- Marketing research and information system
- The marketing environment
- Consumer market
- Organization market
b. Selecting Target Market
- Measuring and fercasting demand
- Market segmentation, targeting and positioning
c. Developing Marketing Mix
- Product
- Pricing
- Placing
- Promoting
d. Managing the marketing effort
e. Controlling
f. Evaluating
- Strengness
- Weakness
- Opportunity
- Threat ( thret )

Perbedaan Selling dengan Marketing
a. Selling
- Penekanan pada penjualan produk
- Perusahaan membuat peroduk dahulu, baru berusaha menjualnya
- Sales volume oriented ( Jumlah penjualan )
- Short term planning
b. Marketing
- Consumer oriented
- Mencari apa yang diinginkan konsumen dulu
- Memproduksi barang yang sesuai dengan konsumen
- Profit oriented
- Long term planning